There is unmistakable power created by the sixth cooperative principle: cooperation among cooperatives. Combining forces to create a customer acquisition program the size and strength of Get Your Share is something that many credit unions just couldn’t do on their own.
“The biggest source of new member growth for our credit union has been the Get Your Share program,” says Gene Creelman, Senior Vice President, Member & Community Engagement, Interior Savings Credit Union.
Get Your Share was successfully rebuilt and relaunched in 2018, and it passed a milestone of 40,000 new members in December – comparable to a medium-sized credit union!
What’s behind this milestone? Five years of dedication from the Central 1 Marketing & Research team helping B.C.’s credit unions meet their member acquisition goals and that remarkable, engaged credit union system that daily demonstrates its commitment to cooperative business practices.
“The Get Your Share program to acquire new members for the system has been an effective collaborative initiative. And specific to our credit union, the Get Your Share program and tools have been an asset to our member acquisition strategies,” adds Sandra McDowell, Vice President, People & Culture, First Credit Union.
The Get Your Share program transitioned to the Canadian Credit Union Association (CCUA) as of January 1, 2019 and will be expanding to Ontario. To get in touch with the Get Your Share team moving forward, please email email@example.com.