Supporting the credit union system across Canada
Through 2018, Central 1 and Canadian Credit Union Association (CCUA) worked to transition key service functions in Government Relations, Marketing and Research from Central 1 to CCUA, which will streamline and strengthen the Canadian credit union system.
As of January 1, 2019, all the services have been transferred, including dues-funded system Government Relations, dues-funded provincial research, and dues-funded B.C. and Ontario awareness campaigns, acquisition programs and specific marketing activities.
This collaborative transition will provide consistent government relations, research and marketing services across Canada, and it will enhance CCUA’s work to create a strong and efficient Canadian credit union system.
For Central 1, it means that we can focus on our core purpose to power progress for credit unions to enhance the financial well-being of all Canadians.
For more information, visit ccua.com.